The volume of investment in the tourism sector reached 8 billion dirhams by the end of 2023, announced, on Tuesday in Rabat, Minister of Tourism, Handicrafts and the Social and Solidarity Economy, Fatim-Zahra Ammor.
In terms of accelerating and developing investment in tourist accommodation and entertainment, well-known global brands are showing increasing interest in investing in Morocco, while regional development companies have been set up specifically for small and medium-sized businesses, and the “Go Siyaha” program has been launched to support 1,700 tourism businesses, stressed Ammor in her reply to a question on the state of the tourism sector in Morocco, during the weekly session of oral questions at the House of Councillors.
She also pointed out that Morocco has a clear vision for the tourism sector, aiming to reach 26 million tourists by 2030, with the launch of the 2023-2026 roadmap, backed by a budget of 6.1 billion dirhams, which is already beginning to bear fruit and is based on a new concept of tourism offering centered on the tourist experience through 9 thematic sectors and 5 cross-cutting sectors.
To implement this roadmap, 7 regional contracts have been signed to date in the regions of Fez-Meknes, Beni Mellal-Khenifra, Tangier-Tetouan-Al Hoceima, Draa-Tafilalet, Dakhla-Oued Eddahab, Souss-Massa and the Eastern region, in addition to the development of 5 contracts for the other regions, she added.
After just 14 months of implementing the roadmap, the Minister reported that significant progress had been made, including the launch of the “Morocco, Land of Light” promotional campaign on 20 world markets, a 22% increase in the number of air transport seats by 2023, and the signing of a partnership with Ryanair to open up several regions, including the opening of 24 international and 11 national air routes.
