The International Hotel Investment Forum (IHIF-2023) in Berlin kicked off on Monday, with Morocco's participation.
The kingdom is represented by the Moroccan Society of Tourism Engineering (SMIT), through a stand that reflects Morocco’s position in the world tourism map.
The SMIT participation in this international event, which continues until May 17, aims in particular to prospect and promote new investment opportunities, as an essential vector in the development of tourism investment in Morocco.
Through its participation in this Forum, SMIT aims to highlight the business climate and tourism investment in Morocco and encourage European investors, as well as major international operators to invest in Morocco.
This three-day Forum will be attended by leaders and decision makers in the industry (CEOs of hotel chains, investors, consultants, government tourism institutions ...), as well as the organization of B to B meetings and thematic panels.