The national flag carrier Royal Air Maroc (RAM) announced on Tuesday that it launches "Morocco Smiles to You", an international campaign aimed at promoting the Moroccan destinations served and linked by the airline to its main markets in Europe, Africa, the Middle East and America.
Launched on the eve of the 2023 summer season, this campaign is supported by a major media deployment, said the national airline in a press release.
It supports the deployment of a high-intensity air program, in preparation for what promises to be an exceptional summer season, connecting Morocco to over 90 destinations.
The creative concept, "Morocco Smiles to You", is expressed in a dozen visuals that unveil Morocco's natural, cultural and human diversity, added the same source.
All the visuals highlight the company's reinforcement of point-to-point routes linking Moroccan destinations (Agadir, Marrakech, Ouarzazate, Al Hoceima, Nador, Tangier, Dakhla...) to international cities.
"While giving us the means to win back our market share, this campaign also enables Royal Air Maroc to renew close ties with the world's travelers. More than a fleeting escape, the Company promises unique moments of sharing in Morocco and an unforgettable experience of life", noted the press release.
"It's a strong message that Royal Air Maroc is sending out to the world, capitalizing on the positive image reinforced by the Atlas Lions' performance at the World Cup. With ‘Morocco Smiles to You’, we are showing the face of a smiling people, rich in ancestral values: openness, hospitality, generosity, tolerance... The standard-bearer of the Moroccan flag in air transport, Royal Air Maroc is also the guarantor of these values, of which all Moroccans are ambassadors and which have conquered the world", said Hamid Addou, Chairman and CEO of Royal Air Maroc, quoted in the press release.
