The Moroccan ambassador to Switzerland, Lahcen Azoulay, officially launched, last Thursday, the international promotion campaign of the Moroccan destination, named "Morocco, Land of Light", which will be declined on some lines of public transport in the city of Bern until December 31, 2022.
This advertising operation will be deployed for three months on the two bus lines most popular in the Swiss capital, operated by the urban transport company Bernmobil, said a statement by the Embassy of Morocco in Bern.
The programming of this campaign, whose impact in terms of exposure concerns more than two hundred thousand people per day, is part of the dynamics of revival of the Moroccan tourism sector in the post-Covid-19 period and aims to promote the Moroccan destination to the Swiss market in view of the end-of-year celebrations, said the same source.
In support of this campaign and to maximize its impact, the Moroccan embassy in Bern has launched, simultaneously, and throughout the period of this poster campaign, a digital communication operation on its social networks, through the dissemination of promotional content, highlighting the tourist assets and cultural heritage of the Kingdom.
